The major markets for Contech’s product lines are:
- Aerospace & Defense Contractors
- Automatic Test Equipment
- Electronic Equipment Manufacturers
- Communication Systems Mfr.'s
- System Integrators & OEM’s
- Transportation & Power Utilities
- Universities
- Semiconductor & Component Mfr.’s
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- RF Module & Subsystem Mfr.’s
- Bio-Medical Instrumentation
- Calibration & Test Laboratories
- Military & Municipal Govt.
- RF & uWave Component Manufacturer’s
- Radar & Sonar
- Wireless Service Providers
- Power Supply Manufacturers
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Contech focuses on these markets and establishes sales plans with our principals to target companies in these markets or other niche markets with the intention of growing sales and establishing a customer base.
 Marketing Approach & Sales Strategies
Contech establishes a business plan and sales target in conjunction with the marketing and sales management of our principals. This target is based on the sales potential for the product within the customer base, the existing business level and planned growth of the product line from the joint marketing and sales plan formed with our principals.
Contech markets its products to large and small customers in all identified market segments. Customers are qualified based on market potential, applications, and available budgets. Contech focuses on establishing and growing base business as well as long term large project business.
Contech maintains a customer and potential database using Omni, a contact management and business tracking software from Sales Development Software, Inc. Our database is continually updated and maintained for general and targeted mailings. Contech shares our database information with our principles for these purposes.
Each Contech salesperson maintains a notebook PC, for product demonstrations and presentation as well as database & contact management. We encourage our Principals to develop demo software on the PC platform. Our sales engineers promote demonstrations as a vehicle to prove the equipment’s suitability for the customer’s application. Demon-strations of this type are very well received by our customers and have proven to be a valuable sales tool.
Sales Meetings are held regularly. Principles are welcome to participate to provide technical product training as well as planning sales strategies to promote the principal’s products.
Contech maintains an informative website, www.contechmarketing.com to promote our products and support our customers’ needs. Links are provided to all our principles for product information and customer service. Our site is registered with many search engines and also provides a good source of customer leads.
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